Shift

Advertising that sells. Not clicks.

I am Jan Bieniek. I run paid campaigns and fix the measurement underneath them, so the budget decision is made on something real.

Meta Ads  ·  Google Ads  ·  TikTok Ads  ·  TikTok Shop  ·  Conversion tracking

Day job

Global brands by day, owner run businesses by evening

I have spent the last few years at WPP Media, one of the largest media groups in the world. There I run social for Cartier and Universal Pictures on the Swiss market, and more recently Dumle in Poland. Jewellery collections, cinema releases, confectionery. Different products, the same discipline about what counts as a result.

Outside the corporation I work directly with small and mid sized companies. I build their stores and sites, and I run the campaigns that have to pay for themselves.

Case studies

Selected work

Numbers below are from the accounts I ran, over the period of the work.

Wear Misi

Womenswear brand, own online store, Poland and EU

+74%sales year on year
+22%orders
+22%basket value

Growth with a rising basket, not by cutting price. Meta Ads, TikTok Ads, Google Merchant Center and shopping campaigns, TikTok Shop, plus the store itself: build, up-sell and conversion tracking.

Website Instagram TikTok

Procesowy

Maciej Bakalarz, litigation lawyer, 72k followers

+29%e-book sales
+12%carts recovered
+35%consultation bookings

Not just ads: the shop, the offer and everything that happens after the click. Campaigns for consultations, e-book sales, abandoned cart recovery.

Shop Instagram TikTok

Ciocia z Warszawy

Warsaw food creator, 37k on Instagram

0.02 PLNper completed video view
69%of reach to women 18 to 34

What if the goal is not a sale. Awareness bought on views watched to the end, not on empty impressions, with audiences picked so the material lands in front of the brand's viewers.

Instagram TikTok

Przemek Kucyk

Comedy creator and live performer

406kInstagram
2.2MTikTok
800kYouTube

Event promotion: campaigns built for ticket sales and attendance, cut to specific dates and cities. No monthly report here. There is a show date and a room that is either full or not.

TikTok YouTube

DOMHOM

Marcin Popławski, estate agency, Warsaw

99pages instead of six
77pages per district
12 monthsof campaigns before, with no working measurement

Advertising cannot repair the page it points to. New site and content, a page for every district, conversion tracking, Google Business Profile, anti spam on the forms.

Website Instagram

Overflow Agency

Agency partner, Poland

Lead generation campaigns for trades and home services: enquiries and phone calls, measured as enquiries and phone calls.

Website

How it works

What you get

  • An audit firstThe account and the tracking, before any budget moves.
  • Strategy and structureA campaign architecture, not a pile of single ads.
  • Creative, static and videoTested on cheap formats before the budget goes in.
  • Tracking that is correctSo the numbers you decide on are real.
  • A report you can act onWhat we do next month, and why.
  • Answers the same weekNot a week of waiting for a reply.

Pricing comes after the audit, because that is the first moment I know how much work is actually there.

Contact

Let's talk

jan@itsshift.net

+48 668 239 944

WhatsApp: +44 7796 571228

Rozmawiamy po polsku, jeśli tak wygodniej.